Engagement Matters Blog

In our previous post we discussed the pros and cons of social media in your business-to-business engagement and marketing plan.

If your organisation considers that the pros outweigh the cons, it’s still not a good idea to jump straight on the bandwagon and start furiously posting or tweeting information.

Given the time and monetary commitment you’re going to make, it makes sense to spend some time planning your approach first. Work out what your purpose in social media is, who are you trying to appeal to and what you will focus on. Build a strategy and plan, then jump on the bandwagon.  Read full post

The last Pitfall in our series appropriately focuses on leaving content until last.

I’ve covered 'content is king' previously in this series but to reiterate, content is king. Too often companies dive into website development and then once they have the site ‘shell’ do they suddenly realise they need content and so start scrambling to fill the pages with words. Often this results in hastily (and therefore poorly) written content, delays in launching the site or the realisation that there are gaps in the new website structure.  Read full post

“Build it and they will come” was the catch cry of the pre-dot.com bust. We all know of course that this just doesn’t happen and your online marketing doesn’t end once you’ve launched your site.

But what happens to your site after launch (or Day-2) needs to be considered before you start and is the subject for Pitfall 4 in our 5 Pitfalls of Website Development series.   Read full post

When putting this series together, there was never any doubt about what Pitfall 2 would cover... getting an 'agency' to develop your website.

Call them what you like; agency, digital media expert, website designer... unfortunately there are many companies out there eager to help but oblivious to the fact that they just don’t really 'get' online and that it's not as simple as mocking something up in Photoshop/Illustrator (or another design tool) and then banging out a website in Dreamweaver.   Read full post

This week we've kicked off our our 5 Pitfalls of Website Development series - over 5 days.

Each day we'll release a new pitfall and give you 24 hours to digest it. Here's an overview of the week:  Read full post