Engagement Matters Blog

As we outlined in our last post, there are a few best practices that can be followed when writing a case study that mean the difference between creating an effective and engaging article, or a throw away.

Remember to consider these best practices, together with the key sections below, to make sure your case studies are worth the time and effort you put into them.   Read full post

I am sure you have had similar experiences to me in reading case studies – often you read the first few paragraphs only to toss the article aside, unable to identify with the issue, see any relevance or interest in the article, or find it nothing more than a company’s hyped up sales pitch.

On the other hand there are those case studies that grab you from the first sentence and draw you in. By the end of the article you have related the situation to your own and are running over potential solutions in your head.

If you are charged with writing case studies, it is obviously pretty important that they fall into the second category or you may not have your job for long! Let’s look at how you can make your case studies more effective.  Read full post

Last blog we began dissecting Julius Marcus Cicero’s quote "If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words".

We have examined the first two components of this: "If you wish to persuade me, you must think my thoughts". Now we need to understand how feeling my feelings and speaking my words can mean the difference between success or failure of your marketing and communication strategy.  Read full post

Marcus Julius Cicero once said "If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words".

Regardless of whether you like it, marketing and communication is about persuasion, so this quotation is particularly relevant.

Over the next couple of blog posts we’ll examine each component of this quote and what it means for your marketing and communication activities.  Read full post

The last Pitfall in our series appropriately focuses on leaving content until last.

I’ve covered 'content is king' previously in this series but to reiterate, content is king. Too often companies dive into website development and then once they have the site ‘shell’ do they suddenly realise they need content and so start scrambling to fill the pages with words. Often this results in hastily (and therefore poorly) written content, delays in launching the site or the realisation that there are gaps in the new website structure.  Read full post