Engagement Matters Blog

Guest Blogger, Jonathan Calver (Director of web based marketing system StrategyMix) continues his discussion regarding the alarming trend being seen in the UK of declining email response rates.  Read full post

Snail mail has had the “remailing” concept for years, however it also applies to email. Essentially this means sending recipients the same (or slightly similar – but essentially the same) email after a delayed period of time (say a week).   Read full post

Time and time again I am amazed that some companies send out marketing emails without actually considering the issue of cross email client compatibility.  Read full post

There seems to be a lot of hype out there about “best practices”, “must dos” or “rules of thumb” for online marketing. Some marketers could be forgiven for strictly adhering to these so-called sterling rules of thumb because they sound as though they assure mercury raising results... not so, in fact some best practise can work against you.  Read full post

Many companies still think an eNewsletter is just an opportunity to blab about how great their company or product is (which their loyal following don't care that much about) and, as part of this mindset, they also seem to be caught up with the question “How frequently should I send my eNewsletter?”  Read full post