Engagement Matters Blog

If you're wanting to ride the web app tidal wave and have considered some ways of making money from an app, it is time to recognise and negate some of the more obvious reasons why web apps can fail so you can make sure yours is successful.  Read full post

Regardless of whether you have kept abreast of the latest web app trend there is no doubting their influence. The problem is there are a whole lot of completely useless apps out there. So if your objective is to make money out of an app how do you go about it and how can you make consumers see that your app is not just one of the pack?  Read full post

When putting this series together, there was never any doubt about what Pitfall 2 would cover... getting an 'agency' to develop your website.

Call them what you like; agency, digital media expert, website designer... unfortunately there are many companies out there eager to help but oblivious to the fact that they just don’t really 'get' online and that it's not as simple as mocking something up in Photoshop/Illustrator (or another design tool) and then banging out a website in Dreamweaver.   Read full post

There are a number of pitfalls that should be avoided when developing a website and avoiding these pitfalls is not an easy task. This blog series focuses on five pitfalls (one a day) and how to avoid them.

Pitfall 1 is kicking off the process by working on how the site will look...  Read full post

Guest Blogger, Jonathan Calver (Director of web based marketing system StrategyMix) continues his discussion regarding the alarming trend being seen in the UK of declining email response rates.  Read full post

Guest Blogger, Jonathan Calver (Director of web based marketing system StrategyMix) discusses the alarming trend being seen in the UK of declining email response rates.  Read full post

Snail mail has had the “remailing” concept for years, however it also applies to email. Essentially this means sending recipients the same (or slightly similar – but essentially the same) email after a delayed period of time (say a week).   Read full post

Time and time again I am amazed that some companies send out marketing emails without actually considering the issue of cross email client compatibility.  Read full post

There seems to be a lot of hype out there about “best practices”, “must dos” or “rules of thumb” for online marketing. Some marketers could be forgiven for strictly adhering to these so-called sterling rules of thumb because they sound as though they assure mercury raising results... not so, in fact some best practise can work against you.  Read full post

Many companies still think an eNewsletter is just an opportunity to blab about how great their company or product is (which their loyal following don't care that much about) and, as part of this mindset, they also seem to be caught up with the question “How frequently should I send my eNewsletter?”  Read full post