Engagement Matters Blog

If you're wanting to ride the web app tidal wave and have considered some ways of making money from an app, it is time to recognise and negate some of the more obvious reasons why web apps can fail so you can make sure yours is successful.  Read full post

Regardless of whether you have kept abreast of the latest web app trend there is no doubting their influence. The problem is there are a whole lot of completely useless apps out there. So if your objective is to make money out of an app how do you go about it and how can you make consumers see that your app is not just one of the pack?  Read full post

As we outlined in our last post, there are a few best practices that can be followed when writing a case study that mean the difference between creating an effective and engaging article, or a throw away.

Remember to consider these best practices, together with the key sections below, to make sure your case studies are worth the time and effort you put into them.   Read full post

I am sure you have had similar experiences to me in reading case studies – often you read the first few paragraphs only to toss the article aside, unable to identify with the issue, see any relevance or interest in the article, or find it nothing more than a company’s hyped up sales pitch.

On the other hand there are those case studies that grab you from the first sentence and draw you in. By the end of the article you have related the situation to your own and are running over potential solutions in your head.

If you are charged with writing case studies, it is obviously pretty important that they fall into the second category or you may not have your job for long! Let’s look at how you can make your case studies more effective.  Read full post

Last blog we began dissecting Julius Marcus Cicero’s quote "If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words".

We have examined the first two components of this: "If you wish to persuade me, you must think my thoughts". Now we need to understand how feeling my feelings and speaking my words can mean the difference between success or failure of your marketing and communication strategy.  Read full post

Marcus Julius Cicero once said "If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words".

Regardless of whether you like it, marketing and communication is about persuasion, so this quotation is particularly relevant.

Over the next couple of blog posts we’ll examine each component of this quote and what it means for your marketing and communication activities.  Read full post

Yes, yes, we haven't posted a blog for some time. As I have said in previous posts, social media represents a time commitment and you have to weight up what else you could be doing with that time (like servicing clients!).

Today's blog post is about testimonials. Testimonials are an excellent way to promote your offering without really doing it yourself. They give you credibility because they are a third-party endorsement.   Read full post

In recent posts we've covered what you should consider before jumping on the social media bandwagon in a business to business context. If you’ve decided to take the leap into social media and have worked through a proper strategy and approach then here are a few tips that may help you soar.  Read full post

In our previous post we discussed the pros and cons of social media in your business-to-business engagement and marketing plan.

If your organisation considers that the pros outweigh the cons, it’s still not a good idea to jump straight on the bandwagon and start furiously posting or tweeting information.

Given the time and monetary commitment you’re going to make, it makes sense to spend some time planning your approach first. Work out what your purpose in social media is, who are you trying to appeal to and what you will focus on. Build a strategy and plan, then jump on the bandwagon.  Read full post

The global market leader for fast food recently shared its view on social media marketing. The presentation made its way onto Slideshare. Even though this is business-to-consumer, it makes for interesting viewing.

What makes this presentation interesting is the second-last slide - McDonald's key learnings from social media. Regardless of the market you are in, they are all relevant points to consider in any social media strategy and reiterate aspects of our recent post: To social media or not to social media.  Read full post