Engagement Matters Blog

In our previous post we discussed the pros and cons of social media in your business-to-business engagement and marketing plan.

If your organisation considers that the pros outweigh the cons, it’s still not a good idea to jump straight on the bandwagon and start furiously posting or tweeting information.

Given the time and monetary commitment you’re going to make, it makes sense to spend some time planning your approach first. Work out what your purpose in social media is, who are you trying to appeal to and what you will focus on. Build a strategy and plan, then jump on the bandwagon.  Read full post

The latest post on The Business Marketing Institute's (BMI) Tuesday Marketing Notes gets straight to the point of what we frequently see in marketing and communications - the common practice of churning out "press releases" with the misguided notion that this action makes for an effective communications campaign or is the recipe for public or media relations.  Read full post