Engagement Matters Blog

I am sure you have had similar experiences to me in reading case studies – often you read the first few paragraphs only to toss the article aside, unable to identify with the issue, see any relevance or interest in the article, or find it nothing more than a company’s hyped up sales pitch.

On the other hand there are those case studies that grab you from the first sentence and draw you in. By the end of the article you have related the situation to your own and are running over potential solutions in your head.

If you are charged with writing case studies, it is obviously pretty important that they fall into the second category or you may not have your job for long! Let’s look at how you can make your case studies more effective.  Read full post

Last blog we began dissecting Julius Marcus Cicero’s quote "If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words".

We have examined the first two components of this: "If you wish to persuade me, you must think my thoughts". Now we need to understand how feeling my feelings and speaking my words can mean the difference between success or failure of your marketing and communication strategy.  Read full post

Marcus Julius Cicero once said "If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words".

Regardless of whether you like it, marketing and communication is about persuasion, so this quotation is particularly relevant.

Over the next couple of blog posts we’ll examine each component of this quote and what it means for your marketing and communication activities.  Read full post

The latest post on The Business Marketing Institute's (BMI) Tuesday Marketing Notes gets straight to the point of what we frequently see in marketing and communications - the common practice of churning out "press releases" with the misguided notion that this action makes for an effective communications campaign or is the recipe for public or media relations.  Read full post