Engagement Matters Blog

Getting on the right app track

Clare Bagshaw - Friday, September 09, 2011

If you're wanting to ride the web app tidal wave and have considered some ways of making money from an app, it is time to recognise and negate some of the more obvious reasons why web apps can fail so you can make sure yours is successful.  Read full post

To app or not to app? That is the question

Angela Schuster - Tuesday, August 09, 2011

Regardless of whether you have kept abreast of the latest web app trend there is no doubting their influence. The problem is there are a whole lot of completely useless apps out there. So if your objective is to make money out of an app how do you go about it and how can you make consumers see that your app is not just one of the pack?  Read full post