Engagement Matters Blog

Search engines can be perplexing beasts, but by following a few key tips for search engine optimisation you can make sure that you maximise your chances of being at the top of their rankings.   Read full post

The last Pitfall in our series appropriately focuses on leaving content until last.

I’ve covered 'content is king' previously in this series but to reiterate, content is king. Too often companies dive into website development and then once they have the site ‘shell’ do they suddenly realise they need content and so start scrambling to fill the pages with words. Often this results in hastily (and therefore poorly) written content, delays in launching the site or the realisation that there are gaps in the new website structure.  Read full post

“Build it and they will come” was the catch cry of the pre-dot.com bust. We all know of course that this just doesn’t happen and your online marketing doesn’t end once you’ve launched your site.

But what happens to your site after launch (or Day-2) needs to be considered before you start and is the subject for Pitfall 4 in our 5 Pitfalls of Website Development series.   Read full post

In accounting, you have Generally Accepted Accounting Principles. The field has been around long enough for these principles to have developed and their existence means that when you see EBITA for one company you know it’s going to be based on the same workings as for another company.

The web has now been around long enough to have its own set of “generally accepted principles”. Pitfall 3 looks at the perils of ignoring such principles.   Read full post

When putting this series together, there was never any doubt about what Pitfall 2 would cover... getting an 'agency' to develop your website.

Call them what you like; agency, digital media expert, website designer... unfortunately there are many companies out there eager to help but oblivious to the fact that they just don’t really 'get' online and that it's not as simple as mocking something up in Photoshop/Illustrator (or another design tool) and then banging out a website in Dreamweaver.   Read full post

There are a number of pitfalls that should be avoided when developing a website and avoiding these pitfalls is not an easy task. This blog series focuses on five pitfalls (one a day) and how to avoid them.

Pitfall 1 is kicking off the process by working on how the site will look...  Read full post

This week we've kicked off our our 5 Pitfalls of Website Development series - over 5 days.

Each day we'll release a new pitfall and give you 24 hours to digest it. Here's an overview of the week:  Read full post