Boosting leads for green technology

International 'green' technology company CarbonView provides award winning carbon management and accounting solutions to some of the world's leading organisations.

When it was time for a makeover and a boost in the sales pipeline, CarbonView engaged Schuster Consulting Group as its 'virtual' director of international marketing.

Responsible for the management of activities that fill the sales pipeline, increase brand awareness and maintain customer relationships, Schuster Consulting Group's activities have included:

  • Repositioning of the company
  • Management of lead generation and nurturing campaigns
  • Redevelopment of the CarbonView website
  • Integration of social media into marketing activities
  • Introduction of search engine optimisation tactics
  • Creation of content assets including case studies and brochures
  • Management of international media relations