Digital marketing best practices for lead management

Angela Schuster joined TechTarget Australia and Voice&Data Publisher, Geoff Hird, for a Digital Marketing Best Practices seminar in Sydney, Australia.

The seminar was for TechTarget Australia's clients (leading business-to-business technology providers) and the purpose was to demonstrate what works best in online marketing, particularly in the field of online lead generation and management.

Demonstrating Marketing's Contribution

Angela presented effective lead generation programs for business-to-business marketers and showcased a client case study  in which one campaign generated a massive 1,383% return on investment (ROI) using the techniques outlined as best practices for lead management.

This single campaign ROI was verified by the company’s Chief Financial Officer. Overall marketing activities resulted in a $9 million dollar marketing contribution to the company’s bottom line.