Implementation & Engagement

While strategy, planning and project management are important in providing a sound basis for operations, how a plan is implemented and the engagement that supports implementation will ultimately determine its effectiveness.

Whether you require on-tap tactical execution for ongoing projects, you have critical work that needs to be done quickly, a single program to be implemented or an ongoing campaign to be managed, you can expect us to deliver against a pre-existing plan or to satisfy a discrete implementation requirement.  

Realise the Plan

Even the best laid plans and programs can fail with mediocre implementation and management. So, what ensures good implementation? Mckinsey&Company suggests that ownership, commitment, prioritization, and sufficient resources and capabilities set "good implementers" apart from the rest.

Schuster Consulting understands and anticipates the ups and downs of implementing strategies, plans and programs and is able to sustain momentum, guide and drive these concepts through the implementation process to successful conclusion.

Engagement Matters

A critical component of project or program implementation, is ensuring that the activities engage and resonate with key stakeholders or the target audience. This is vital when working within the agriculture, food production, natural resource management and technology sectors within Australia or internationally.

It is all very well to communicate but to actually engage is the real challenge and the ability to implement engaging programs and projects that deliver true results sets Schuster Consulting Group apart.

When we focus on engaging with your key stakeholders or target audience, our objective is to effect change. This may be through encouraging the adoption of new practices, products or technology, achieving internal support for a project or simply increasing awareness, understanding or sales.

Influence the Influencers

Traditional methods of reaching a target audience often fall short of actually engaging with them. We focus on “influencing the influencers”; that is leveraging traditional but more importantly, the non-traditional networks within particular industry sectors to achieve your engagement objectives.

By working to influence the influencers we can help you tap into and leverage the relationships that already exist in particular sectors and access channels that have genuine influence over your key stakeholders or target audience.

Engage, Resonate and Compel

There are many ways to communicate and it is not always clear which method will resonate with your target audience. The shortest route from A to C is not always via B and the 'cookie cutter' approach to marketing and communication is becoming ineffective in an increasingly cluttered and noisy environment.

We specialise in identifying, developing and implementing effective marketing and communication programs that engage the target audience, resonates with them and compels them to take action.

You may be seeking to increase awareness of your offering among rural and regional Australians, promote your product internationally or foster adoption of your latest innovation or project among to key stakeholders.

From undertaking a health check on your marketing processes through to implementing and managing your Australian or international campaigns, we can work with you across the full spectrum of marketing and communication activities.

We can also offer placement of "virtual" marketing and communication managers or even entire teams. Our approach is dynamic, flexible and delivers the maximum benefit to you while keeping costs down.


The types of activities we can undertake for you include:

  • Program management, including day-to-day management
  • Implementation working group or commmittee management
  • Strategic marketing and planning
  • Marketing audits and health checks
  • Branding or rebranding
  • Campaign and program management
  • Website development, email and online marketing
  • Persuasive content creation, copy writing and editing
  • Graphic design and publishing services
  • Industry, stakeholder and media engagement
  • Crisis management and event management
  • Sales lead generation, qualification and nurturing programs
  • Virtual marketing manager or marketing team placement