There are many ways to communicate and it is not always clear which method will resonate with your target audience. The shortest route from A to C is not always via B and the 'cookie cutter' approach to marketing and communication is becoming ineffective in an increasingly cluttered and noisy environment.
We specialise in identifying, developing and implementing effective marketing and communication programs that engage the target audience, resonates with them and compels them to take action.
Operating within agriculture, food production, natural resource management and technology arenas we work to "influence the influencers".
We help you tap into and leverage the relationships that already exist in particular sectors and access channels that have genuine influence over your target audience. Not only is this method effective, but it has the added advantage of being cost effective.
You may be seeking to increase awareness of your offering among rural and regional Australians, promote your product internationally or foster adoption of your latest innovation among food producers.
From undertaking a health check on your marketing processes through to implementing and managing your Australian or international campaigns, we can work with you across the full spectrum of marketing and communication activities.
We can also offer placement of "virtual" marketing and communication managers or even entire teams. Our approach is dynamic, flexible and delivers the maximum benefit to you while keeping costs down.
We feel that it is important to quantify the effectiveness of marketing and communication activities and employ a range of techniques to assess the outcomes of the programs we are involved with. This allows you to assess the return on your investment and assists in the planning of future activities.
The types of activities we can undertake for you include:
Strategic marketing planning
Marketing audits and health checks
Branding or rebranding
Campaign and program management
Sales lead generation, qualification and nurturing programs
Website development, email and online marketing
Persuasive content creation, copy writing and editing
Graphic design and publishing services
Industry, stakeholder and media engagement
Crisis management and event management